ONLY THE RICH CAN AFFORD TO BUY CHEAP When does it make sense to buy quality instead of cheap? With the current economic climate, we’re forced to find new ways of saving money and become bargain hunters because hey, there’s always someone who’ll do it cheaper… but at what cost? Being frugal doesn’t just mean saving money and buying cheap – it means spending your money wisely. Branding is an investment and should be viewed as such, as this is your customer’s first emotional connection with your brand. We respect the investment you have already put into your brand, so why detract from this by placing it on poor quality branding? As Marketers, It’s easy to get caught up in just buying the cheapest serviceable version of whatever you need, as long as you keep “saving money”. We’ve all made the mistake – choosing cheap over quality as a result of tightening budgets. A decision that usually costs you more in the long run when the voice of reason and good business sense points towar